Project Description
In response to the prevalent challenges faced by consumers in traditional retail settings, our project aims to revolutionize the shopping experience by introducing a sustainable business model. The project addresses key pain points such as difficult store navigation, the absence of a system that encourages sustainable shopping, long check-out lines, and unpleasant shopping experiences
Where: Sustainable Business Model, Parsons
Role: Design Strategist, UI/UX Designer
Problem Research
1.6
average groceries trip per week for American
85%
shoppers value convenience & sustainability and want grocers to help them change their lifestyle
66%
say smart shopping & interactive tech could make them choose one retailer over the other
4.5 min
avg wait time can seem like 15 min for the shoppers
User Research
59.4% users
postpone the trip when the line is too long
43.8% users
feel unpleasant if the store is too crowded
25% users
find it difficult to look for items in the store
How might we enhance the grocery shopping experience by making it more convenient, sustainable, and efficient for people who do in-person shopping at grocery stores in NYC?
Partnership
Proposing a strategic partnership with Whole Foods, leveraging its 514 nationwide locations, including 13 in NYC, each averaging 25,000 to 50,000 sq. ft. With at least 20,000 SKUs and 15.6% of total US shoppers choosing Whole Foods, this collaboration presents a prime opportunity to implement our "Sustainable Shopping Revolution" and promote eco-friendly practices at scale
Proposed Solution
Proposed Solution
Before & After Shopping
Prioritizing a seamless shopping experience by being prepared and actively exploring sustainable alternatives before making purchasing decision
Seeking out for less crowded stores
Create shopping list by choosing alternate sustainable choices based on selected store inventory
QR code generation to be scanned in store
During Shopping
Optimizing the shopping experience involves smart shopping practices, efficient store navigation, and continuous efforts to enhance the overall experience for customers in real-time
QR code scanning or code input
Shopping list integration with store map
Individual item in-store navigation
All items fastest route in-store navigation
Business Model: Advertising
Sustainable Product Placement
Vendors contribute a promotion fee, and priority is given to products with a lower carbon footprint, aligning with our commitment to promoting environmentally conscious choices
Customer Insights
By analyzing customer insights, including preferences, needs, and behaviors data, we gain valuable information to shape informed product and marketing strategies, ensuring a more tailored and engaging customer experience
Project Scope
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Pilot project will be launched and tested in Wholefoods across NYC, further expansion to other US major citiesDescription text goes here
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Pilot project will only have groceries list, sustainable product alternatives, codes to integrate to cart, and recycling reminder
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Pilot project will only have a cart with built-in scale to detect objects, scanner to identify products, and tablet devices to integrate groceries list, in-store navigation, and payment
Implementation Strategy
Product Development
Refine product functionality and usability based on user testing
Pilot Launch
Launch pilot product in Wholefoods located in NYC and conducting staff training
Marketing
Launch marketing campaign, including social media, industry events, incentivizations
Expansion
Expand and continue monitoring adoption & usage patterns to improve the product