Project Description
In response to the growing challenges associated with aging, this project aims to revolutionize the caregiving landscape by expanding Amazon's existing initiative, Alexa Together. Unlike traditional caregiving solutions that primarily cater to the needs of care recipients, this project focuses on fostering a collaborative caregiving environment, emphasizing the well-being of both care recipients and caregivers. The overarching goal is to promote aging in place while enhancing the overall health and quality of life for both care recipient and care giver
Where: Amazon x Parsons External Engagement Studio Collaboration
Role: Design Strategist, UI/UX Designer
Problems Research
+32 Mn
caregivers facilitate multi-generational caregiving practices
76%
caregivers care for their relatives
70%
caregivers live under 20 minutes from care recipients household
89%
caregivers experience
caregiver burnout
Current Alexa Together features
Primarily emphasizes isolation assistance for care recipients who reside at a distance from their caregivers, yet it does not adequately address the needs of caregivers who live in close proximity to their care recipients, neglecting their well-being in the caregiving process
How might Amazon best support caregivers to age better alongside technology at home?
From just isolation assist, to promoting collaborative caregiving
Proposed Features
From 3 iteration of prototype testing with 21 users, implementing Amazon’s design language, and principles from the current Alexa’s app
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Gather personalized insights, enables offering tailored support and services within the application as it evolves
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Better utilization of the circle of support to manage and promote balanced caregiving responsibilities
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Better utilization of Amazon's resources to take care of one's own self while taking care of their loved ones
Care Personalization
Three additional activation flow steps for our caregiving support solution will gather personalized insights by inquiring about the specific caregiving areas or conditions relevant to the caregiving role. This strategic addition aims to enable the offering of tailored support and services within the evolving application
Care Coordination
Task Management
Streamline caregiving task organization within their circle by delegating specific tasks, ensuring a balanced distribution of responsibilities
Group Communication
Ensuring that all caregivers remain informed about the care recipient’s needs
Reminder Setting
Set timely reminders for care recipients to ensure they adhere to important activities or appointments
Care Guidance
Health Monitoring
Caregivers can seamlessly integrate their preferred health tracking devices, allowing them to access vital health data and insights to take care of themselves while giving care
Stress Reduction Resources
In times of increased stress or fatigue, caregivers can access Amazon resources within the app to facilitate relaxation and reduce stress
Resource Sharing
Caregivers can share valuable resources within the caregiving circle, promoting a sense of community and support
Why Now?
1 in 5 Americans
live in a multigenerational household today
40 to 70% of caregivers
report clinical symptoms of depression.
Milennials
have now become the age group
to live in multigenerational households,
Promoting self-care now will encourage better aging
for them in the future
Benefits for Amazon
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of informal caregivers, leading to revenue increase through new subscriptions
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of a more diverse customer segment from millennials to elderly
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to improve products and services in the Amazon Ecosystem
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promotion of amazon products through integration